Year
2024
Role / Deliverables
End-to-end product design iOS, Android App's and web experiences
Project
Vixa Wellness for cars
Storageroomz is a collective of internationally based entrepreneurs that saw a need to create a storage community for stroage and storage spaces. In 2016 Storageroomz setup and since then we have built out and tested our application built on ReactNative.
My role as Founder and Lead Designer meant I had the opportunity to establish and create the entire Storageroomz brand, product and digital presence. Below are some snapshots of the Strageroomz product I have produced.
Vixa from The AA
Vixa – Wellness for cars. Vixa helps you understand what's going on inside your car, so you can catch small issues before they become major problems.
Design
I've been leading and co-leading the end-to-end user experience and development and optimisation of our journeys and interfaces. I've established the design tooling and processes for working with the wider team such as Engineering, Product and Marketing.
Responsible across the full Vixa App and web experiences;
• User interface
• User experience
• Usability testing prototyping
• User research & testing planning
Process
As the lead designer, I am responsible for the design and management of the experience. My role means constantly speaking with stakeholders, real users, and our engineering team to communicate user needs and manage expectations.
Discovery sessions to delivery of real functioning features, I have input into the processes for design and the tooling for Vixa. Set up the design team and stakeholder ceremonies for visibility and to share designs, concepts, and initiatives.
Challenges
We engaged with a design agency that helped us create the foundations for the brand and new Vixa product. I worked closely with the agency as the lead designer for Vixa, helping them understand the existing app experience and communicate the brand elements required.
I then planned and delivered the rebrand of the Vixa app and the new website onboarding, and subscription journeys for the relaunch July 2024.
www.vixa.co.uk