Bupa Global

mobile / UX/UI / website design

Bupa Global Digital transformation – London, United Kingdom, 2015-16.

Bupa Global identified that their online presence needed to be unified and reflect the premium cover that they provide. Bupa recognised it needed to create a centralised global website with a great user experience. Not only a great user friendly website for new / existing Bupa customers but also a Content Management System for their employees.


The selected works here are examples of the processes illustrating the thinking and application of stakeholder briefs and design initiative. The different works span across one and half years on the Bupa Global account and show the variety of briefs. The examples are a combination of methods and tools I typically use to form a idea from sketches and wireframes to final design concepts.


As the lead UI/UX designer, I oversaw the entire design of the product from initial ideas stage to continuous development – including daily communication with product stakeholders. Beyond the product mapping, user-testing, prototyping and workshops, I also lead the development of design processes within the team.